our mission
With the human population rising and poverty decreasing around the planet, there is an ever increasing pressure on food supply, which, as per today, already is beyond the limits of what the planet sustainably can provide. The results are deforestation, empty oceans, greenhouse gas emissions and detoriation of farmable land. At the same time, we see consumers choosing simple and tasty meals without considering that these are not always healthy, nutritionally sound and sustainable options.
We made it our mission to release pressure on food supply without pushing consumers to difficult decisions. With our deep knowledge of food production, product development, emerging technologies and nutrition, we hope to do our part in making the future healthier for both people and the planet. |